While every webmaster indicates that they are aware of Google SEO ranking factors, but not everyone is equipped with all information in this regard. This leads to most webmasters seeking more knowledge about the present trends with SEO rankings. In fact, when looking for traffic search engine rankings play a major role. SearchMetrics has recently conducted a detailed research again after their success with 2014 Google SEO trends. Here we will look into the trends for 2015 and how they will impact marketing efforts.

Content the key factor for SEO in 2015

Again, content remains the top method for optimization this year as well. The idea that Google runs solely on quality information will rule the present and even years to come. This trend certainly isn’t going anywhere and definitely is one thing that Google too swears by for ranking. Content of high quality is one of the most vital factor that facilitates pages to get ranked. One aspect that is stated to keep growing is relative content.

SEO ranking in the social media

In recent times, if something has evolved hugely, it’s social media marketing. Getting your business website the social signals is the largest SEO factor. Though the growth is still in its preliminary stage social media is just the most dominating aspect ever! If you’re still in doubt about the credibility of the social platforms, then here is the list according to their effectiveness – Google+, Facebook, Pinterest and Twitter.

With the prominence of social networks growing, Google counts social signals for all domains. With such exclusive results social media in SEO is going to retain its credibility for a long time.

Linking for SEO ranking

For long links has been one of the most amazing factors for ranking. The year 2015 isn’t going to be any different. Even now the quality of links, including the total number is as vital as ever. But, links with exact matching keywords is gradually becoming lesser in importance.

Google views another website linking to your website as a factor for trust ranking. This can be considered as a vote for your website. Authority websites get you that trust, which should be the base of backlinks. Backlinking is here to stay and will retain its importance as a vital method for website ranking in Google.

On-Page SEO ranking

There are various ranking factors, but for websites to count on Google, the basic is to do on-page SEO. Internal links and external links in your website content are both extremely vital. The top ranking factor for SEO is website load speed. Titles, sub-titles, body text, H1 and H2 are factors all quite essential to ascertain site architecture and its navigation.

SEO ranking – User signal

Now user signals and experience are getting more important than ever. There are three areas that must be focused right now – Click-Through Rate, Bounce Rate, and Time on site of the visitor. Google Analytics has set the foundation for website performance analysis. In case, the website is lagging behind as depicted in analytics statistics then check the traffic you’re targeting. Are you marketing your website to the right audience?

What are the keywords targeted and are they bringing traffic to your website? Check out the page speed, errors and 404s. Conduct the site navigation check to initiate more traffic for your website.

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